Oak Medsquare
Case Study (Facebook Ads)
PROJECT
Overview
The case study is for a real estate company that wanted to drive leads for local doctors who are looking to own their medical space to start their clinics at prime location. It was a totally new business and client wanted more leads to increase the visibility of his business.
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Challenges
This type of business is very rare in the targeted location so the client was very hopeful about this campaign. He was looking to generate genuine leads that are interested in buying the space.
Following graphs will show how Oak Medsquare progress through Facebook:
Facebook Ads View
Facebook Ads Reach
Facebook Ads Engagements
Facebook Gender Graphics
Strategies
We built different campaigns targeting local audience like doctors, medical professionals in a particular age group and gender as well.
For these campaigns we used two ad format image and video to attract a greater number of people.
We created an enquiry form that helped us generate more leads. By filling this form the target audience have provided details so that we can easily reach people who want to avail their service.
We got many engagements on the ads too during this campaign.
Results
For this client, we saw success right away. In first month, we generated 300+ leads for this campaign. We successfully generated 500+ leads through this Facebook Ads campaign which helped him reach the target audience in a very short time.
Case Study (Instagram Ads)
Overview
This Case study represents the progress and the leads we got from Instagram ads campaign. We targeted the same audience as from Facebook ads and we tested for different ads including images and videos.
Following graphs will show how Oak Medsquare progress through Instagram:
Facebook Ads View
Strategies
We tested our ad images by running a few low budget campaigns posting like they normally would.
Then we compared the engagement between the photos and whichever photo received the most attention we used it for our main ad campaign.
Proper use of hashtags# and the proper captions helped us attract more audience.
Results
With the use of Instagram ads, we increased the number of followers and engagements and conversions and saw many new people approaching the client to enquire about his medical space.
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