Springvale Dental Clinic

PROJECT

Overview

Springvale Dental Clinic in Melbourne offers General, Cosmetic, Restorative and Family Dentistry. The team at Springvale Dental is focused on personalized patient care. Their main motive is to improve patient’s quality of life and oral health. It is also a place for wisdom tooth extraction. The Springvale Dental Clinic want more visits to their clinic. Also they want to reach huge number of people to promote their service, brand and dental care awareness among the people. Email Marketing is one of the effective ways to reach your customers which helps in building brand of your company. There is no channel wider than email to connect with your prospects and customers.
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Challenges

The customer data to create audience for email marketing.
The ability to reach and interact with the customers.
To drive sales as well as retain customers.
Increase active subscribers.
Increasing open rates.
To main and improve deliverability rate.
Experiment with new ideas, offers and much more.

Goals

To reach the maximum number of audience.
To promote the services and brand.
To get patients and make them aware about dental care.
To keep customer engage with company updates and offers.
To improve social media engagement.

Following graphs will show how Springvale Dental Clinic progress in different way:

Below graph portrait monthly Newsletter Performance

January

March

May

Birthday campaign performance without offer

Birthday campaign performance with offer

Strategies

To overcome the above challenges we did research on the whole plan of email marketing and steadily proceed ahead with our goal in mind.
To start with email marketing we searched for the best mail service provider. With the help of mail service provider the businesses can connect people through automated emails deliver to large group of people or subscribers.
After analysis we decided to opt for Mailchimp email service provider. It is the biggest marketing automation platform and an email marketing service. It offers various plans for effective email marketing.
To start with email marketing we added contacts to email marketing account.
It is very essential to have the correct contact data. In case you are sending an email to the wrong person who doesn’t even exist then your mail is wasted. This can affect the deliverability rate of your email.
We started with monthly newsletter created an email campaign for patients using a professional email template with a catchy subject line where the motive was to initiate patients for booking appointment for monthly visit.
After creating monthly newsletter we decided to make subscribers happy by sending them a customize message on their birthdays.
With subscription form we started getting more contacts that we used to add on regular basis into our email marketing account list.
It was great to see audience data increasing and this is how we decided to experiment with our marketing campaign.
Created another birthday campaign but this time we offer them $20 off on the dental service to see the response from the people.
We send them two emails with offer one mail before 30 days and another mail one day prior to birthday.
We tend to start experimenting as soon as we received response from the audiences. Along with this we continue to send them monthly newsletter to allow them to book appointment for dental checkup and keep them engrossed with dental services.
We keep the track of website traffic and other engagements going on their website via Google Analytics. We also fix the webmaster coverage issues whenever they occur via Google Search Console.
We check their keyword ranking from time to time and do the required HTML improvements required on their website.

Results

Springvale dental has formed its own brand in Dental care field.
Earlier they had 4,614 contacts and now they have 7,961 contacts.
Increase in rate of active subscribers.
They are getting more visitors who are concerned about dental health care.
Social media engagement has been increased.

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