Carrum Downs Dental Group
PROJECT
Overview
Carrum Downs Dental Group is a dental clinic that provides comprehensive dental treatment which includes Dental Implants, Wisdom Teeth Extractions, Dentures and other dental services to the people in the region of Carrum Downs and the area nearby it like Seaford, Patterson Lake, Langwarrin, Sandhurst, Skye, Frankston North and Cranbourne West. They also treat the kids in their clinic. The Carrum Downs Dental Group was not an established brand in their region before they approached us. There were no online presence establish of their clinic. They were not getting more patients. Therefore, to build the Carrum Down Dental Group brand they approached us which helps to get online reputation and more patients to them.
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Challenges
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Design the mobile responsive website for them.
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Need to target multiple regions audiences.
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To increase online presence of Carrum Down Dental Group.
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To make them one of the well known Dental Clinic brand in their respective region.
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To get more patients/leads.
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Brand Promotion / Reputation Management
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To be found by patients when they search any of the service Carrum Down Dental Group offers.
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To optimize their website – make it user friendly.
Goals
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Plan the layout of Carrum Down Dental Group website.
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Optimized their website to target multiple regions.
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Increase social media engagements.
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Develop online brand reputation.
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Promote them online to get more patients.
Following graphs will show how Carrum Down Dental Group progress in different way:
Audience Overview
Below graph portrait how they getting more audience/traffic after hiring our branding services.
Local Visitors
Check how they get more visitors after hiring us.
Social Network Referral
Know from which social media network or communities, people engage with our client. The graph shows the engagements results from before they approach us and after we work on their website.
Strategies
We first, suggest them to have landing pages for each services they offered on their website and optimized them to target the mentioned regions, so that it will rank on 1st SERP page when anyone searches for dental services they offered in their respective areas. With an extensive keyword research, we have optimized the entire website’s on-page SEO, and within a month we have hit the 1st page of Google Search Engine. For every month we have built quality backlinks to increase its Traffic Value and online existence.
To make their online presence strong and rank locally, we list Carrum Down Dental Group business on Google My Business place. We received some great reviews and ratings here which help them to attract more patients and improve their online brand reputation.
To increase social media engagements, we designed the creatives and visuals to share them on Facebook, Twitter, Instagram, YouTube and other platforms. We promoted their dental services on all available social media platforms/channels and received great response from target audiences.
To spread brand awareness and about their dental services, we generated and published Press Releases on different top PR websites.
We had created instructive infographics for them to promote their services and attract more people via publishing them on their website blog and other platforms where people can find them.
We also publish 3 – 4 blogs per month on their website blog to generate organic traffic. We create unique and engaging content and visuals for this.
We had created whiteboard animation video, animated video, explainer videos and promotional videos to build their brand and attract more people. We promote these videos on website blogs, YouTube, Vimeo and other potential video sharing platforms. We have been receiving many engagements through this.
Also, to generate more website traffic we had created and published blogs and articles on external prospective platforms.
To increase number of leads and brand building we suggested them to run Google Ads which they agreed. We created and run the Google Ad campaign to fulfill their requirements. To get more leads with spending fewer amounts we created the call only and search ads. Here, we achieved our goal successfully.
After few months, when we build enough content for their website blog and received good response from readers, we suggest them to try Newsletter subscription and Email Marketing campaign. We have effectively run the email campaign for their patient happy occasions (like birthday or anniversary), dental service offers and monthly newsletter and received great response from this.
We also promote their services and brand via taking part in Q/A (Quora).
We also performed competitor’s analysis and SEO audits from time to time to get better results and tackle any problems (technical/non-technical) we face beforehand.
We keep the track of website traffic and other engagements going on their website via Google Analytics. We also fix the webmaster coverage issues whenever they occur via Google Search Console.
We check their keyword ranking from time to time and do the required HTML improvements required on their website.
Results
The Carrum Down Dental Group is now one of the famous dental clinics in their region. They are getting more patients because of the Google Ad campaign that we run. Their website is ranking on 1st page for some high search volume keywords in Google.com.au. If you check their Google Analytics metrics, you will find that the website traffic and search results have increased. There Geo traffic and mobile device traffic also enhanced.