BOLD Precious Metals
PROJECT
Overview
They provide a better alternative for both investors and collectors of precious metal coins and bullion at the very best prices. They offer large silver, gold, platinum and palladium bullion, American Eagles, Canadian Maple Leafs, Mexican Libertads, Great Britain Britannias, Chinese Pandas, and Austrian Philharmonics at the lowest price. They wanted to start a new PPC campaign to generate leads for their precious metal coins and bullion business, therefore, they approached Nonstop Growth to run a Google Ad campaign that would drivegreat results.
Below are some graphical representation of our successful campaign, check them out.
Performance on Device
Clicks over conversion
Conversion over Cost
Impressions over clicks
Challenges
Our objective was to increase the number of sales and to generate revenue.
Target higher net worth people, mostly men, professionals or people looking for bullions.
Target location was the USA.
We have decided to create a separate Search Campaigns for the most selling coins, for this we have collaborated with the client, created a good campaign structure and created relevant landing pages.
The most vital aspect in online marketing is keyword research. Performed deep research on keywords. In Google Ads, factor like keyword match type is important, each match type has its own role and function.
In Google Ads, factor like keyword match type is important, each match type has its own role and function.
We have created ads that highlight what we are selling. Our Ads delivered positive value and huge sales for the company and it had a good CTR i.e. Click Through Rate that helped in maintaining the Quality Score.
Ad Scheduling is something that we can test on. We can test on to see what works and what not. For our campaign we have scheduled the ad for all the entire day.
To add more value and information to our ad we have used Sitelink extension, Call out extension, Structured Snippet extension .
There are many types of bidding strategy.According to the goal you may select the bidding strategy. We have focused on strategies like TCPA, ECPC, Maximize Conversion, Target Search Page Location for different campaigns.
We were getting more leads from the mobile devices rather than computer and tablet, so we have increased the bid to 20% to acquire more leads from mobile.
12. We have optimized the location and demographics as well for the better performance of our campaigns.
For the people who came to our site, but haven’t purchased anything, we have created a Remarketing campaign to target those people.
Finally to track the conversion we have created a website conversion and integrated the two code in clients website.This code keeps a record of all the purchases that people made on our website.
Goals
Setting up the Google Ads campaign.
Setting up Conversion.
Results
Total number of qualified leads – increased by 80%
Average cost per lead – decreased to 30%
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