Oh My Print Solutions - Grownonstop

Oh My Print Solutions

PROJECT

Overview

Oh My Print Solutions is a leader in providing worldwide logistics services for custom printed products. They are specialized in several products such as Tension Fabric Displays, Step and Repeat Logo Walls, Custom Printed Tablecloths, teardrop flags, Metal and Plastic Business cards, Custom Printed Tents, LED Lightboxes, Portable Dressing Rooms, etc. Oh My Print Solutions wants to expand their business worldwide. They want to target UK, Australia, Hong Kong, Singapore, Dubai, Saudi Arabia, Europe, Germany and many other countries. The Oh My Print Solutions wants to increase sell of their products and wants to target international audience.
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Challenges

Goals

Following graphs will show how Oh My Print Solutions progress in different way:

Pinterest Statistics

Check the below graph to know how we improve the Pinterest followers, likes and Re-pins.

Audience Overview

Check the below graph to get the idea of audience overview.

Strategies

  • First of all, we suggested them to optimize their website to target global audience. With our advance SEO expertise, we optimized entire website, targeting some profitable high search volume keywords. This benefitted to rank higher in Google than their competitors.

  • To increase product sales, we suggested them Facebook paid marketing, Google Ads, Bing Ads, Pinterest Ads and other paid marketing campaigns.

  • As they have minimal budget to achieve their goal, we agreed to run Pinterest Ad campaign because this is very budget friendly way and helps to generate more leads. Also, Pinterest is a strong global footprint.

  • We created Pinterest Business profile for them and started Pinterest Ad Campaign considering different demographics, such as Age, Location, Gender, and Device.

  • We perform the extensive keyword research for Pinterest Ad campaigns.

  • To attract people towards the products, we ask them to provide high resolution images of their products and optimize these images.

  • We created the conversion tracking code and added it on website to track the conversions.

  • While creating Pins we added product pricing, availability, and purchasing details for each and every product.

  • To reach the more people it is very important to consider the time of publishing Pin Ads – we find out the best timings for various regions to post the Ads. This helps us to reach active people and gain more Likes Followers and Re-pins. We schedule some ads for weekends because that time people often use Pinterest to plan projects.

  • Firstly, we created normal Pins for some products; we study them for a week or two. We promoted the Pins which were searched and liked the most by people. After gathering all the data, we finally created the rich Pins having all the product information to generate leads.

  • We used the objective keywords as hash tags (# tags) in product description to reach specific people searching for these products.

  • While creating the Pinterest Ad campaign we connect the Instagram account because we were also promoting Oh My Print Solutions over there.

  • To design a Pin which attract more audiences, we advice them to have high quality images, especially vertical image of their product because many people use mobile devices now a days.

  • We create the descriptive Ad copy with strong headlines to tell people what they’re seeing, and entice them to want to learn more. We include the Logo while curating Pins which helps us increase the brand awareness (Branding).

  • When people show interest in some product, we share about the brand and product information with them through stories which helps us to convert them into leads.

  • We take advantage of Audience Insights to determine when our content gets the most engagement. We monitor the campaign and find the people who were showing interest in the product or searching for some related products.

  • After gathering all the Actalike audiences data, we start targeting them.

  • We include the direct product link while creating the Pin Ads so that customer can easily reach to their desired product.

  • We were regularly creating the interesting Product pins and visuals to entertain the audience.

  • For offers, we plan and create the advance Pinterest Ads and Rich Pins to spread awareness about these deals.

  • We used to track monthly conversion, visitors, traffic (engagements) and do the needful to improve them. We check the Pinterest Tag manager from time to time to keep the records.

Results

  • The Oh My Print Solutions successfully reach the global audience and they has shipped to dozens of countries which means the number of sells increased. They received very good response from international audiences and left the everlasting impression in global market. They win over some of their competitors.

  • The website traffic improved along with increasing Pinterest followers and likes. Pinterest Ad campaign helps to increase product sells, generate the demand of products internationally, drive very good traffic on website and increase the user engagements.

  • The client considered the Pinterest insights and make improvements in their product development. For example – if they see a lot of people are searching for a product they don’t sell, they start thinking about new product development to meet those needs.

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